Statue Of Unity
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  • Loha Campaign

    Loha Campaign

    The Loha Campaign was a unique initiative at the rural level, in which various social engagement organizations and volunteers worked to collect used iron farming implements from the villages of the country for use in the construction of the Statue of Unity - a tribute to the Iron Man of India, Sardar Patel. The first two phases of village level programmes for the Loha Campaign were conducted during 2013 – 2014.

    Envisioned by the Chairman of the Sardar Vallabhbhai Patel Rashtriya Ekta Trust at the time, i.e. the erstwhile Chief Minister of Gujarat Shri Narendra Modi, now the Hon’ble PM Of India, the Loha Campaign facilitated the donation of used farm tools (one from each village across the country) from farmers as a form of tribute to the tallest leader of modern India who himself was born in a farmer’s family, and led several farmer revolutions during India’s struggle for independence.

    So far, around 1, 69, 000 loha kits have been collected.

  • Run for Unity Marathon

    Run for Unity Marathon

    Shri Narendra Modi marked the birth anniversary of Sardar Vallabhbhai Patel, that is, October 31st as ‘Rashtriya Ekta Diwas’ (National Unity Day) to commemorate his legacy. On the very same day, the ‘Run for Unity’ Marathon was flagged off, with the aim of having every Indian run together in a tribute to Sardar Patel.

    Thousands of registrations were reported and the marathon was held on 15th December 2013 at several places throughout India. The marathon had a huge turnout and the event proved to be ideal for spreading awareness about Sardar Patel’s contribution to Indian history.

  • Digital Outreach Program

    Digital Outreach Program

    The Statue of Unity is conceptualized as a people's project with an objective of encouraging the participation of citizens and NRIs in its development, through contribution of funds as well as intellectual ideas. Additionally, considering the iconic nature of the Statue of Unity - the tallest statue in the world located at one of the world's largest dam sites - it is imperative to create a distinctive global brand in order to position it appropriately on an international platform.

    The Government of Gujarat intends to establish the Statue of Unity as an unequaled identity in the digital world by leveraging various internet and communication technologies via the implementation of an overarching digital marketing strategy.

    It also envisages that internet users should form a sense of ownership with the project. Further to these objectives, the Government of Gujarat and Sardar Sarovar Narmada Nigam Ltd. has commissioned the creation of India's first and only digital crowdfunding platform, for a civic project of this scale, in order to bring individuals and community groups together through the effective and transparent use of technology.

    M/S Accenture will blend its core technology experience and global scale with contemporary marketing solutions to drive high performance digital marketing strategies and create a compelling crowdfunding platform for this project.

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Last updated: 09 Oct 2017